Answers every call, replies to every message, fills cancellations, follows up with clients and manages your calendar 24/7. No receptionist. No missed bookings. No extra staff.
Your AI receptionist
Growing your business across all 5 channels
Works wherever your clients reach you
AURA is the beauty industry's first AI receptionist, built to revolutionise how beauty businesses run. If you run a beauty business you already know the feeling. You are the artist, the marketer, the receptionist, the account manager and the customer service team, all at once. Enquiries pile up. Email campaigns never get sent. Empty days stay empty. Clients message and wait too long for a reply, then start to wonder how professional you really are. The talent was never the problem. The problem is having no systems and no time. We saw a real issue and built a real solution. A receptionist intelligently trained on your business, handling all of it, without the wage of a full time hire.
Most successful beauty businesses are a one woman army. You are brilliant at your craft, but you cannot answer the phone mid treatment, reply to every message within minutes and run the whole business at the same time. Every missed call is a client who books elsewhere, and most owners never realise how much that quietly costs them each month.
You do not lose money because you are bad at what you do. You lose money because of everything that happens around the chair.
And it lifts the weight off you. No more being the receptionist, the marketer and the artist all at once. AURA carries that pressure quietly in the background, so you can breathe and focus on the work you love.
She answers, books, fills cancellations, sends reminders, asks for reviews, answers client enquiries and questions at any hour of the day, and reports back. Everything a front desk does, running quietly in the background while you work.
Incoming call, AURA answers, the booking is created and your calendar updates. Everything happens automatically.
The appointment slides into place, the deposit is collected and the confirmation is sent. Hands free.
The moment a slot opens, AURA works your waitlist in real time, one client at a time, until it is filled. All while you stay with the client in your chair.
AURA reads your live calendar and only offers the slots you can actually take, across every service and every team member. No double bookings, ever.
Phone, WhatsApp (coming soon), SMS and email, all answered and booked from one place, in your voice.
Automatic SMS and email reminders before every appointment, with an optional phone call for the clients who always forget. Add a deposit at booking and your day stops leaking money. All while you stay in the chair.
After a great appointment, AURA asks happy clients for a Google review at exactly the right moment, so your rating keeps climbing without you ever having to ask.
AURA is your receptionist, and she keeps getting better. We listen to founding members every week and add features that take more off your plate. You are not just buying software, you are joining a community shaping it.
Outreach, scheduling, saved messages, call quality and the numbers behind it all. These are the real features founding members are using today.
Say it in plain English. AURA writes it, targets the right clients, sends it and tracks the results.
Stage your next month and decide who sees it when. Open to your regulars and VIPs at 9am so your best clients book first, release to the public at 12pm, and roll anything still open into the waitlist. AURA tells the right clients the moment slots go live, by SMS, email or phone call.
The second a client cancels, AURA goes to work. It reaches into your waitlist, calls the people most likely to say yes, and gets the slot rebooked before it costs you anything. You stay with the client in your chair while the gap fills itself.
Clients forget to rebook, or quietly drift away. AURA spots who has not been in for a while and sends a gentle, personal nudge to bring them back, so your column stays full without you chasing anyone.
AURA tracks the numbers that matter and turns them into clear actions, generated from your real data and never guesswork.
Broadcasts, message templates and call scripts in one place. Win back lapsed clients, request Google reviews, or announce a new service in seconds.
Listen back to any conversation, see exactly how AURA handled an enquiry, and keep your service sharp as you grow.
A booking app is a passive calendar your clients have to find and use on their own. AURA is an actual receptionist. She answers the phone, replies to messages, books appointments, fills cancellations, sends reminders, asks for reviews and keeps every client looked after. Here is the honest difference.
A scheduling app is software. AURA is a receptionist.
Before AURA, PSC Lashes was growing fast. As a recognised lash education and artistry brand, demand was arriving from every direction at once.
Demand kept rising, but founder time did not. Hours each week went on replying to messages, managing bookings, handling cancellations and keeping up across multiple platforms. Time that could have gone into content, products, clients and growth was being eaten by admin.
The biggest outcome was not operational, it was strategic. With less time lost to repetitive messages and admin, PSC Lashes redirected focus to the things that actually grow a business: creating educational content, filming online courses, supporting students, developing products, brand partnerships, marketing campaigns and community growth.
During the pilot, content output and audience growth went up too. With more time for visibility and marketing, the business published more consistently, engaged its audience better and kept strengthening its position in the industry. AURA did not just create efficiency. It created capacity.
Everything felt organised.
I got a response immediately.
The booking process was so easy.
It felt like dealing with a luxury brand.
Communication was excellent from start to finish.
Many clients assumed PSC Lashes had a dedicated front desk team. In reality, much of it was AURA.
AURA helped PSC Lashes recover revenue, improve response times, raise the client experience and free up time for the work that grows a business. Because growth should not create more admin. It should create more opportunity.
PSC Lashes was so impressed by the results that the two brands have since come together in partnership, working to bring AURA to beauty businesses everywhere.
Join the waitlist and we reach out before public launch. Founding members get priority onboarding and founding pricing locked in for good.
Welcome in. We will email you before launch with your founding member access and onboarding details.
We are onboarding founding members now, ahead of public launch. Join the waitlist and you will be among the first invited in.
Final pricing is being confirmed. Founding members lock in our lowest pricing before public launch and receive exclusive early adopter benefits.
None at all. We handle setup and onboarding with you. Once AURA is live, it works quietly in the background while you focus on your clients and your business.
Yes. Every AURA account includes its own professional booking page where clients can view availability, book, reschedule and manage their appointments without needing to contact you directly.
AURA integrates with Stripe, so you can collect deposits, appointment payments and cancellation fees directly through your booking system. Everything is tracked in one place for a smoother client experience.
No. AURA includes its own scheduling and booking platform, so most businesses will not need a separate system. If you are using another platform, migrating is simple, and our onboarding team will move your business across with minimal disruption.
AURA is designed to communicate naturally, professionally and in your brand tone of voice. Most clients simply experience faster responses, clearer communication and a smoother booking journey.
Yes. AURA manages calls, booking enquiries, follow ups and client communication across multiple channels, helping ensure no opportunity is missed.
Absolutely. When a cancellation happens, AURA can automatically contact suitable clients, manage your waitlist and refill slots that would otherwise become lost revenue.
AURA was built specifically for independent beauty professionals, educators and growing salons. Whether you work alone or manage a team, AURA reduces admin, improves client communication and frees up valuable time.
Not at all. You stay in complete control. AURA simply handles repetitive communication and admin while you focus on serving clients and growing your business.
Yes. AURA does not just manage bookings. It can re-engage old clients, promote new treatments, collect reviews, manage waitlists and communicate offers to your audience automatically, helping you maximise revenue from the clients you already have.
Founding members receive priority onboarding, exclusive launch pricing and early access to new features before public release. Spaces are limited as we work closely with our first users to shape the future of AURA.