Not just a scheduling app. AURA answers every call, DM and message, books your clients and fills every cancellation out front, then runs the admin, campaigns and follow-ups behind the scenes. Everything your salon needs, in one place instead of ten apps.
Not because you're bad at your job. Because you can't be on the tools and on the phone at the same time. Here's where it goes.
You're mid-set, it rings out, she books with the salon that picked up.
By the time you reply tonight, she's already booked somewhere else.
A cancellation at 9am is a £65 hole in your day you never fill.
Deposits, reminders, rebooking, marketing, all on you, after a full day.
A client calls, DMs or texts, AURA answers in your voice, books them into your real calendar and takes the deposit. Behind the scenes she fills your cancellations, wins back quiet clients, runs your campaigns, builds your website and reports back, all on her own. Here is everything she does.
AURA catches every missed call, fills every cancellation, takes deposits up front and wins back clients who drifted away. She pays for herself in the bookings you were quietly losing.
No more DMs at midnight, no chasing deposits, no admin after a full day on the tools. AURA handles the phone, the messages, the reminders and the rebooking, so you can switch off.
Instant, polished replies in your voice. A designed booking website. Deposits taken automatically. The front desk of a salon twice your size, running 24/7.
Every feature, one calm home screen. Click through the real screens founding members use every day.
Thursday is your busiest day. 17 clients are due a rebooking, worth ~£1,400.
Export CSVAURA picks up in under a second, day or night, holds a real conversation and books the appointment before you've looked up from your client. Every missed call gets a text back automatically, so a ringing phone stops costing you bookings.
Half your enquiries start on Instagram, and most go cold in the DMs. AURA replies to every DM instantly, answers questions, and even auto-DMs anyone who comments on your posts, then books them in without you ever opening the app.

AURA isn't only for clients. Text her like a manager and she runs the back office for you, no dashboard, no laptop. Ask what's on today, block time off, fire off a campaign, all from WhatsApp. Every client-facing move waits for your yes first.
A late cancellation used to mean an empty chair and lost money. The second a slot opens, AURA works your waitlist in real time, calling and messaging the clients most likely to say yes, one at a time, until it's filled, while you stay with the client in front of you.
No more staring at a blank message. Tell AURA what you want in plain English, "fill next Tuesday" or "win back everyone who's gone quiet," and she writes it in your voice, picks exactly the right clients, sends it on the channel they'll actually read, and tracks every rebooking that comes back.
No more guessing. AURA turns your real numbers into plain answers, your busiest days, your most profitable services, who's due a rebooking and what it's worth, then tells you the one thing to do this week to make more.
The wow moments above are just the start. This is the rest of what founding members use every day, all inside the one system.
Open next month to your VIPs and regulars first, then the public, then roll anything still open into the waitlist. Your best clients always book first.
The second a client cancels, AURA works the waitlist, calls the people most likely to say yes, and rebooks the slot before it costs you a penny.
AURA spots who's drifted away and sends a gentle, personal nudge to bring them back, so your column stays full without you chasing anyone.
Automatic SMS, email and reminder calls before every appointment, plus a deposit taken at booking, so no-shows stop leaking money from your day.
After a great appointment, AURA asks happy clients for a review at exactly the right moment, so your rating keeps climbing without you ever asking.
AURA reads your live calendar and only offers slots you can actually take, across every service and team member. No double bookings, ever.
Broadcasts, message templates and call scripts saved in one place. Win back lapsed clients or announce a new treatment in seconds.
Listen back to any conversation, see exactly how AURA handled an enquiry, and keep your service sharp for training and quality as you grow.
Pick from ready-made templates or describe your own. AURA fills it with your real services and puts it live in minutes. Every site comes with online booking, deposits, and an AI chat that answers questions and books, 24/7.
No back-and-forth, no phone tag. They see the times that are really free, pick one, add their details, and AURA confirms, takes the deposit and sends every reminder. All while you're with the client in your chair.
Most tools make you pick "friendly" or "professional" from a dropdown, then guess what that means. AURA learns how you actually write from your real messages, so every reply matches your tone, greetings and phrasing, no scripting needed. She still answers on behalf of your studio, just in words that sound like yours.
Paste a few of your own messages: a booking confirm, a win-back, a "we're fully booked". No adjectives, just you.
Your greeting, your sign-off, your emojis, your phrases and rhythm, measured from your words, not interpreted from a label.
She drafts sample replies in your voice. Edit anything that feels off and she learns from the change, then goes live, unmistakably you.
A booking app is a passive calendar your clients have to find and use on their own. AURA is an actual receptionist. She answers the phone, replies to messages, books appointments, fills cancellations, sends reminders, asks for reviews and keeps every client looked after. Here is the honest difference.
| Feature | Generic scheduling app | AURA |
|---|---|---|
| Online self-booking page | ✓ | ✓ |
| Syncs with your calendar | ✓ | ✓ |
| Automated SMS and email reminders | ~ | ✓ |
| Takes deposits to protect no-shows | ~ | ✓ |
| Waitlist when fully booked | ~ | ✓ |
| Stops double-booking | ✓ | ✓ |
| Protects your lunch and gaps | ~ | ✓ |
| Answers your phone 24/7 | ✕ | ✓ |
| Books live, mid-call | ✕ | ✓ |
| Works while you are with a client | ✕ | ✓ |
| Calls missed callers back | ✕ | ✓ |
| Instagram DMs answered and booked | ✕ | ✓ |
| Auto-replies to Instagram comments | ✕ | ✓ |
| WhatsApp client booking and support | ✕ | ✓ |
| WhatsApp back office (run it by text) | ✕ | ✓ |
| Trained on your prices and policies | ✕ | ✓ |
| Custom AI-built website designer | ✕ | ✓ |
| Timed slot releases and VIP tiers | ✕ | ✓ |
| AI campaigns in plain English | ✕ | ✓ |
| Email marketing and broadcasts | ~ | ✓ |
| AI insights from your real numbers | ✕ | ✓ |
| Vouchers, referrals and packages | ~ | ✓ |
| Built for service businesses, not generic | ✕ | ✓ |
Join the founding members shaping the AI that runs the whole salon, front of house and back.