More than a booking system

The front desk and back office that runs your whole business.

Not just a scheduling app. AURA answers every call, DM and message, books your clients and fills every cancellation out front, then runs the admin, campaigns and follow-ups behind the scenes. Everything your salon needs, in one place instead of ten apps.

What is AURA?
24/7Always on
5Live channels
1System, not ten apps
LIVE CALL · INBOUND
A
01:12
🎙️Client: "Do you have anything Thursday?"
AURA: checking live availability…2:00 PM FREE
Booking confirmed
FULL SET · THU 2:00 PM · £15 DEPOSIT PAID
Watch Aura run a whole salon · tap for sound
One AURA, every channel your clients use Phone callsWhatsAppInstagram DMsSMSEmail
// The leak

Right now, your salon is losing money it can't see.

Not because you're bad at your job. Because you can't be on the tools and on the phone at the same time. Here's where it goes.

📵The call you couldn't take

You're mid-set, it rings out, she books with the salon that picked up.

A LOST CLIENT, EVERY TIME
💬The DM left on read

By the time you reply tonight, she's already booked somewhere else.

HOURS TO REPLY = LOST
🪑The empty chair

A cancellation at 9am is a £65 hole in your day you never fill.

£65+ GONE, EACH TIME
🌙The 11pm admin

Deposits, reminders, rebooking, marketing, all on you, after a full day.

YOUR EVENINGS, EVERY NIGHT
AURA plugs every one of these leaks. Automatically.
// What is AURA
AURA is one AI that runs your entire salon, the receptionist, the manager and the marketing team, in a single system that never clocks off.

A client calls, DMs or texts, AURA answers in your voice, books them into your real calendar and takes the deposit. Behind the scenes she fills your cancellations, wins back quiet clients, runs your campaigns, builds your website and reports back, all on her own. Here is everything she does.

💷
More money

Stop the leaks. Keep the revenue.

AURA catches every missed call, fills every cancellation, takes deposits up front and wins back clients who drifted away. She pays for herself in the bookings you were quietly losing.

⏱️
Less time

Get your evenings back.

No more DMs at midnight, no chasing deposits, no admin after a full day on the tools. AURA handles the phone, the messages, the reminders and the rebooking, so you can switch off.

More professional

Look like the brand you're becoming.

Instant, polished replies in your voice. A designed booking website. Deposits taken automatically. The front desk of a salon twice your size, running 24/7.

// It all lives in one place

One dashboard for the whole salon.

Every feature, one calm home screen. Click through the real screens founding members use every day.

app.aura · dashboard
Good morning, Sofia.AURA HAS HANDLED 12 CONVERSATIONS TODAY
0Calls handled
0Bookings
0Appts today
£0Revenue
AURA MADE YOU TODAY
£0
2 missed calls recovered
1 cancellation filled · 3 clients rebooked
TODAY'S APPOINTMENTS
9:00Layla B.Full setConfirmed
11:30Priya K.InfillDeposit
2:00Jade R.Lash liftConfirmed
4:30Mara T.ConsultConfirmed
RECENT CALLS BY AURA
+44 7…402Booked · 2m14s4m
+44 7…918Answered · 1m02s22m
+44 7…265Rescheduled · 1m48s1h
+44 7…733Passed to you · 0m41s2h
MonthWeekDay
All staff ▾+ Add appointment
MON
9:00Full set
12:00Lash lift
3:00Infill
TUE
10:00Infill
OFF · BLOCKED
4:00Full set
WED
9:00Full set
11:30Full set
2:00Consult
THU
2:00Moving…
10:30Lash lift
FRI
9:30Infill
1:00Full set
3:30Full set
Drag to reschedule or resize. AURA checks the slot is valid and tells the client herself.
M
Maya K.Yes please!
A
Amira S.Anything Saturday?
IG2
T
Tia W.Running 10 late
SMS
E
Elena V.Price list?
MAIL
Maya K.
Hi, any chance of an infill this week? 🙏
AURAThursday at 2:00 PM is free. Reply YES and it's yours.
Yes please!
AURABooked. Confirmation and deposit link sent 💕
Deposit paid · £15
Jump in and reply as you, any time…Send
£4,820Revenue
63Bookings
58Completed
2%No-shows
BOOKINGS BY DAY
MTWTFSS
REVENUE BY MONTH
FMAMJJ

Thursday is your busiest day. 17 clients are due a rebooking, worth ~£1,400.

Export CSV
WEBSITE DESIGNER
clean lash studio site, soft neutrals, prices + booking
Done ✨ your services are in and booking is live.
Make it darkerAdd photosNew font
LASH ARTISTRY
Your Studio
Online booking open
  • Consultation · 30 minFree
  • Signature set · 60 minfrom £65
  • Premium set · 90 minfrom £120
Book now
01 Voice · more money

Every missed call is a lost client. Not anymore.

AURA picks up in under a second, day or night, holds a real conversation and books the appointment before you've looked up from your client. Every missed call gets a text back automatically, so a ringing phone stops costing you bookings.

Books on the callMissed-call text-backYour tone of voice
LIVE CALL
A
01:44
🎙️"Hi, do you take card for the deposit?"
AURA: booked Saturday, deposit link sentDONE
02 Instagram · more money

Turn your DMs into deposits.

Half your enquiries start on Instagram, and most go cold in the DMs. AURA replies to every DM instantly, answers questions, and even auto-DMs anyone who comments on your posts, then books them in without you ever opening the app.

Instant DM repliesComment-to-DMBooks from the chat
@yourstudio
NEW POST · JUST NOW
AURA LIVE
Soft glam szn ✨
♥ 2,412  ·  88 comments
@bella.xAURA · DM
03 Back office · less time

Run your whole salon from your phone.

AURA isn't only for clients. Text her like a manager and she runs the back office for you, no dashboard, no laptop. Ask what's on today, block time off, fire off a campaign, all from WhatsApp. Every client-facing move waits for your yes first.

"What's on today?"Block time offNightly digest
04 Waitlist · more money

A cancellation used to cost you £65. Now it costs nothing.

A late cancellation used to mean an empty chair and lost money. The second a slot opens, AURA works your waitlist in real time, calling and messaging the clients most likely to say yes, one at a time, until it's filled, while you stay with the client in front of you.

Fills in minutesSmart orderingTotally hands-off
Cancellation detectedTHURSDAY 2:00 PM IS NOW FREE
AURA is working your waitlist…
L
Layla B.Full set · replied YES
Booked ✓
P
Priya K.Infill
Notified
J
Jade R.Full set
Waiting
Slot filled in 4 minutes · £65 recovered
05 Campaigns · more money

Type one sentence. AURA runs the whole campaign.

No more staring at a blank message. Tell AURA what you want in plain English, "fill next Tuesday" or "win back everyone who's gone quiet," and she writes it in your voice, picks exactly the right clients, sends it on the channel they'll actually read, and tracks every rebooking that comes back.

Plain-English briefTargets the right clientsTracks every rebooking
AI CAMPAIGNS
aura, message everyone who hasn't booked in 8 weeks and invite them backAsk AURA
🎯Found 214 clients not booked in 8+ weeksTARGETED
✍️Drafted a warm win-back in your voice
"Hey lovely, it's been a little while. There's space Thursday and Friday this week if you fancy a refresh 💕"
214Sent
163Opened
31Rebooked
£2kRecovered
06 Insights · more money

Know exactly where your money comes from.

No more guessing. AURA turns your real numbers into plain answers, your busiest days, your most profitable services, who's due a rebooking and what it's worth, then tells you the one thing to do this week to make more.

Real data, not guessworkNext best actionExport anytime
📊 BUSINESS INSIGHTS
£4,820Revenue
63Bookings
2%No-shows
Thursday is your busiest day. 17 clients are due a rebooking, worth about £1,400. Want AURA to message them?
// The full front desk

And everything else a front desk does, running in the background.

The wow moments above are just the start. This is the rest of what founding members use every day, all inside the one system.

Staged slot releases

Open next month to your VIPs and regulars first, then the public, then roll anything still open into the waitlist. Your best clients always book first.

Instant cancellation fill

The second a client cancels, AURA works the waitlist, calls the people most likely to say yes, and rebooks the slot before it costs you a penny.

Win back quiet clients

AURA spots who's drifted away and sends a gentle, personal nudge to bring them back, so your column stays full without you chasing anyone.

Reminders & deposits

Automatic SMS, email and reminder calls before every appointment, plus a deposit taken at booking, so no-shows stop leaking money from your day.

Grows your Google reviews

After a great appointment, AURA asks happy clients for a review at exactly the right moment, so your rating keeps climbing without you ever asking.

Real-time availability

AURA reads your live calendar and only offers slots you can actually take, across every service and team member. No double bookings, ever.

Templates & scripts

Broadcasts, message templates and call scripts saved in one place. Win back lapsed clients or announce a new treatment in seconds.

Every call recorded

Listen back to any conversation, see exactly how AURA handled an enquiry, and keep your service sharp for training and quality as you grow.

// Your website · done for you

A professional website, built for you.

Pick from ready-made templates or describe your own. AURA fills it with your real services and puts it live in minutes. Every site comes with online booking, deposits, and an AI chat that answers questions and books, 24/7.

Website DesignerYOUR STUDIO Live · yourstudio.com AI chat on Save draft Push changes live
Live previewTemplates Edit textDesktopMobile
make the hero photo full-screen
Done. The hero image now fills the whole hero, with your studio name and booking buttons over the top.
remove the dark overlay
Removed the dark film so the photo shows clean and bright behind the title.
✓ changes saved
+ Reference / recreate+ My photos
Describe your page, or ask for a change…Send
CARE THAT
MOVES WITH YOU.
NEW AVAILABILITY
THIS WEEK
YOUR
STUDIO
BOOK NOWEXPLORE SERVICES
// The menu
Services
Classic Set90 minfrom £65
Hybrid Set2 hrfrom £80
Volume Set2 hrfrom £95
Infill60 minfrom £45
// Real-time availability
Book your appointment
Mon11
Tue12
Wed13
Thu14
Fri15
Sat16
9:00
10:30
12:00
1:30
3:00
4:30
5:30
7:00
Volume Set · Tue 12, 12:00 PM2 hr · £95 · £15 deposit to confirm
Confirm booking
YOUR STUDIO
Mon–Sat · 9AM–7PMhello@yourstudio.com@yourstudioBook online 24/7
💬Chat with usPowered by AURA
Live in minutes, with an AI chat that answers and books even while you sleep. Yours to change any time, just by asking.
// The booking experience

Clients book themselves in. Around the clock.

No back-and-forth, no phone tag. They see the times that are really free, pick one, add their details, and AURA confirms, takes the deposit and sends every reminder. All while you're with the client in your chair.

July 2026
MonTueWedThuFriSatSun
12345 6789101112 13141516OFF171819 202122232425OFF26 2728293031
Your Studio
DATE
Friday 31 July
TIME
12:00
DURATION
60 min
PRICE
£65
Your details
We need a few details to confirm your booking.
Sophie
Mitchell
+44 7700 000000
AURA will send your confirmation and reminders here.
sophie@email.com
Confirm booking
// Your tone, not a preset

She writes just like you.

Most tools make you pick "friendly" or "professional" from a dropdown, then guess what that means. AURA learns how you actually write from your real messages, so every reply matches your tone, greetings and phrasing, no scripting needed. She still answers on behalf of your studio, just in words that sound like yours.

01 · Show her you

Drop in your real replies

Paste a few of your own messages: a booking confirm, a win-back, a "we're fully booked". No adjectives, just you.

hey do you have any space this week?
hiya lovely! 💕 thursday 2pm just opened if that suits? x
02 · She learns it

AURA captures your fingerprint

Your greeting, your sign-off, your emojis, your phrases and rhythm, measured from your words, not interpreted from a label.

greeting: "hiya lovely"emojis: 💕 xsign-off: "x"tone: warm, short
03 · You fine-tune

Tweak until it's you

She drafts sample replies in your voice. Edit anything that feels off and she learns from the change, then goes live, unmistakably you.

hiya lovely! 💕 friday 11am works if you fancy it? x
✓ sounds like me
// Software vs a receptionist

A scheduling app waits. AURA works.

A booking app is a passive calendar your clients have to find and use on their own. AURA is an actual receptionist. She answers the phone, replies to messages, books appointments, fills cancellations, sends reminders, asks for reviews and keeps every client looked after. Here is the honest difference.

Yes~LimitedNo
FeatureGeneric scheduling appAURA
Online self-booking page
Syncs with your calendar
Automated SMS and email reminders~
Takes deposits to protect no-shows~
Waitlist when fully booked~
Stops double-booking
Protects your lunch and gaps~
Answers your phone 24/7
Books live, mid-call
Works while you are with a client
Calls missed callers back
Instagram DMs answered and booked
Auto-replies to Instagram comments
WhatsApp client booking and support
WhatsApp back office (run it by text)
Trained on your prices and policies
Custom AI-built website designer
Timed slot releases and VIP tiers
AI campaigns in plain English
Email marketing and broadcasts~
AI insights from your real numbers
Vouchers, referrals and packages~
Built for service businesses, not generic
A scheduling app is software. AURA is a receptionist.
// The maths

What you'd pay to do this yourself.

A full-time receptionistAnswering calls, booking, chasing deposits
£1,500 / mo
A designed booking websiteBuilt, hosted, kept up to date
£2,000
A social & DM managerReplying and booking from Instagram
£800 / mo
A no-show & rebooking systemReminders, deposits, waitlist, win-backs
£300 / mo
All of it, in one AURA
One low monthly fee
AURA costs less than one missed booking a month.
How long until AURA is live?
AURA is fully self-serve and the setup wizard takes about 10 minutes. Your dedicated number then completes its local registration: instant in the Netherlands, typically 1 to 3 business days in the UK, US and Canada, and a few business days in Ireland, mainland Europe and Australia where regulators verify your business details. You don't need to sit and wait, we email you the moment your number is answering, and everything else (your booking page, website chat, WhatsApp and Instagram setup) is ready to use straight away.
Works with the tools you already trust stripeSecure deposits & fees Grows your Google reviews
// Founding access · limited

Put AURA on the front desk.

Join the founding members shaping the AI that runs the whole salon, front of house and back.

// Questions

Everything you're wondering.

Getting started
How long does setup take?
The setup wizard takes about 10 minutes, and AURA gives you your own dedicated number for your salon. How fast that number goes live depends on your country: the Netherlands is instant, and the UK, US and Canada are typically live within 1 to 3 business days while your number completes its regulator registration (a legal step every provider has to do). Ireland, Belgium, Germany, France, Spain, Italy, Portugal and Australia need a short local verification with your business details, usually a few business days. We email you the moment your number is answering.
Do all channels work at the same time?
Yes. AURA monitors every active channel at once: a client can call while another messages, and both are handled instantly. Calls, texts and website chat are live from day one. WhatsApp and Instagram switch on during onboarding, once your business is approved on those platforms.
Is there a setup fee?
No setup fee. You get started and onboarded without any upfront cost.
Am I tied into a contract?
No lock-in. You can cancel any time.
Can I bring my existing clients over?
Yes. We can import your current client list from your existing booking system.
Phone & numbers
Do I keep my phone number?
You keep it. AURA gives you your own dedicated number, and you simply forward your existing salon number to it, so nothing changes for your clients. No porting and no downtime, and we walk you through the forwarding in setup.
Which countries does AURA work in?
The UK, Ireland, the Netherlands, Belgium, Germany, France, Spain, Italy, Portugal, the US, Canada and Australia. How quickly your number goes live varies by country, see the setup time above.
Does AURA work for US businesses?
Yes. AURA works with US-based studios and US phone numbers, and calls are fully live.
What languages does AURA speak?
AURA handles English, Dutch, French and German, and auto-detects each caller's language, replying in the one they use. You choose which languages your salon offers during setup.
Channels & control
Can AURA sound like my brand?
AURA doesn't guess your tone from a dropdown. She learns it from your real messages, your greetings, sign-offs, emojis and the little phrases you always use, then you fine-tune her sample replies until they read unmistakably like you.
Can AURA handle my whole team?
Yes. Add your team members and clients can book with a specific artist, each with their own hours and calendar.
Can I jump in and take over a conversation?
Any time. You can step into any chat and reply yourself, and AURA quietly steps back until you hand it back to her.
Website
Do I get a website?
Yes. AURA builds you a professional booking website, filled with your services and prices, with online booking and your AI chat built in. Describe what you want and it is live in minutes.
Payments & data
Can AURA take deposits?
Yes. Deposits are collected securely through Stripe to protect against no-shows, and the money goes straight to your own account.
Who owns my client data?
Your client list is always yours. You can export it any time, including if you ever decide to leave.