AURA
by Novuprox
More than a booking system

The front desk and back office that runs your whole business.

Not just a scheduling app. AURA answers every call, DM and message, books your clients and fills every cancellation out front, then runs the admin, campaigns and follow-ups behind the scenes. Everything your salon needs, in one place instead of ten apps.

24/7Always on
5Live channels
1System, not ten apps
LIVE CALL · INBOUND
A
01:12
🎙️Client: "Do you have anything Thursday?"
AURA: checking live availability…2:00 PM FREE
Booking confirmed
FULL SET · THU 2:00 PM · £15 DEPOSIT PAID
📞
Not a recording. A real call.

Hear AURA answer. Right now.

Type your number. She calls you in seconds, on a real salon's real calendar, ask her anything you'd ask a receptionist.

Free. No sign-up. Hang up whenever you like.

Stand out with technology your clients can feel. AURA gives your salon a seamless, always-on front desk that quietly signals to every client: this is a premium business.

Watch Aura run a whole salon · tap for sound
One AURA, every channel your clients use Phone callsWhatsAppInstagram DMsSMSEmail
// The leak

Right now, your salon is losing money it can't see.

Not because you're bad at your job. Because you can't be on the tools and on the phone at the same time. Here's where it goes.

📵The call you couldn't take

You're mid-set, it rings out, she books with the salon that picked up.

A LOST CLIENT, EVERY TIME
💬The DM left on read

By the time you reply tonight, she's already booked somewhere else.

HOURS TO REPLY = LOST
🪑The empty chair

A cancellation at 9am is a £65 hole in your day you never fill.

£65+ GONE, EACH TIME
🌙The 11pm admin

Deposits, reminders, rebooking, marketing, all on you, after a full day.

YOUR EVENINGS, EVERY NIGHT
AURA plugs every one of these leaks. Automatically.
// What is AURA
AURA is one AI that runs your entire salon, the receptionist, the manager and the marketing team, in a single system that never clocks off.

A client calls, DMs or texts, AURA answers in your voice, books them into your real calendar and takes the deposit. Behind the scenes she fills your cancellations, wins back quiet clients, runs your campaigns, builds your website and reports back, all on her own. Here is everything she does.

💷
More money

Stop the leaks. Keep the revenue.

AURA catches every missed call, fills every cancellation, takes deposits up front and wins back clients who drifted away. She pays for herself in the bookings you were quietly losing.

⏱️
Less time

Get your evenings back.

No more DMs at midnight, no chasing deposits, no admin after a full day on the tools. AURA handles the phone, the messages, the reminders and the rebooking, so you can switch off.

More professional

Look like the brand you're becoming.

Instant, polished replies in your voice. A designed booking website. Deposits taken automatically. The front desk of a salon twice your size, running 24/7.

// It all lives in one place

One dashboard for the whole salon.

Every feature, one calm home screen. Click through the real screens you'll use every day.

app.aura · dashboard
Good morning, Sofia.AURA HAS HANDLED 12 CONVERSATIONS TODAY
0Calls handled
0Bookings
0Appts today
£0Revenue
AURA MADE YOU TODAY
£0
2 missed calls recovered
1 cancellation filled · 3 clients rebooked
TODAY'S APPOINTMENTS
9:00Layla B.Full setConfirmed
11:30Priya K.InfillDeposit
2:00Jade R.Lash liftConfirmed
4:30Mara T.ConsultConfirmed
RECENT CALLS BY AURA
+44 7…402Booked · 2m14s4m
+44 7…918Answered · 1m02s22m
+44 7…265Rescheduled · 1m48s1h
+44 7…733Passed to you · 0m41s2h
MonthWeekDay
All staff ▾+ Add appointment
MON
9:00Full set
12:00Lash lift
3:00Infill
TUE
10:00Infill
OFF · BLOCKED
4:00Full set
WED
9:00Full set
11:30Full set
2:00Consult
THU
2:00Moving…
10:30Lash lift
FRI
9:30Infill
1:00Full set
3:30Full set
Drag to reschedule or resize. AURA checks the slot is valid and tells the client herself.
M
Maya K.Yes please!
A
Amira S.Anything Saturday?
IG2
T
Tia W.Running 10 late
SMS
E
Elena V.Price list?
MAIL
Maya K.
Hi, any chance of an infill this week? 🙏
AURAThursday at 2:00 PM is free. Reply YES and it's yours.
Yes please!
AURABooked. Confirmation and deposit link sent 💕
Deposit paid · £15
Jump in and reply as you, any time…Send
£4,820Revenue
63Bookings
58Completed
2%No-shows
BOOKINGS BY DAY
MTWTFSS
REVENUE BY MONTH
FMAMJJ

Thursday is your busiest day. 17 clients are due a rebooking, worth ~£1,400.

Export CSV
WEBSITE DESIGNER
clean lash studio site, soft neutrals, prices + booking
Done ✨ your services are in and booking is live.
Make it darkerAdd photosNew font
LASH ARTISTRY
Your Studio
Online booking open
  • Consultation · 30 minFree
  • Signature set · 60 minfrom £65
  • Premium set · 90 minfrom £120
Book now
01 Voice · more money

Every missed call is a lost client. Not anymore.

AURA picks up on the first ring, day or night, holds a real conversation and books the appointment before you've looked up from your client. Every missed call gets a text back automatically, so a ringing phone stops costing you bookings.

Books on the callMissed-call text-backYour tone of voice
LIVE CALL
A
01:44
🎙️"Hi, do you take card for the deposit?"
AURA: booked Saturday, deposit link sentDONE
02 Instagram · more money

Turn your DMs into deposits.

Half your enquiries start on Instagram, and most go cold in the DMs. AURA replies to every DM instantly, answers questions, and even auto-DMs anyone who comments on your posts, then books them in without you ever opening the app.

Instant DM repliesComment-to-DMBooks from the chat
@yourstudio
NEW POST · JUST NOW
AURA LIVE
Soft glam szn ✨
♥ 2,412  ·  88 comments
@bella.xAURA · DM
03 WhatsApp · more money

She chats to your clients on WhatsApp, and books them in.

Your clients already live on WhatsApp. AURA answers their messages in seconds, day or night, holds a real conversation, answers their questions and books them straight in, deposit and all, so an enquiry never sits unread while you are on the tools.

Replies in secondsBooks from the chatTakes the deposit
04 Back office · less time

Run your whole salon from your phone.

AURA isn't only for clients. Text her like a manager and she runs the back office for you, no dashboard, no laptop. Ask what's on today, block time off, fire off a campaign, all from WhatsApp. Moving over from another app? Send her a screenshot of your old price list and she reads your services straight in. Every client-facing move waits for your yes first.

"What's on today?"Block time offSet up from a screenshot
05 Waitlist · more money

A cancellation used to cost you £65. Now it costs nothing.

A late cancellation used to mean an empty chair and lost money. The second a slot opens, AURA works your waitlist in real time, calling and messaging the clients most likely to say yes, one at a time, until it's filled, while you stay with the client in front of you.

Fills in minutesSmart orderingTotally hands-off
Cancellation detectedTHURSDAY 2:00 PM IS NOW FREE
AURA is working your waitlist…
L
Layla B.Full set · replied YES
Booked ✓
P
Priya K.Infill
Notified
J
Jade R.Full set
Waiting
Slot filled in 4 minutes · £65 recovered
06 Campaigns · more money

Type one sentence. AURA runs the whole campaign.

No more staring at a blank message. Tell AURA what you want in plain English, "fill next Tuesday" or "win back everyone who's gone quiet," and she writes it in your voice, picks exactly the right clients, and sends it on the channel they'll actually read, the moment you give it a yes. The rebookings land in your diary like any other.

Plain-English briefTargets the right clientsApprove before it sends
AI CAMPAIGNS
aura, message everyone who hasn't booked in 8 weeks and invite them backAsk AURA
🎯Found 214 clients not booked in 8+ weeksTARGETED
✍️Drafted a warm win-back in your voice
"Hey lovely, it's been a little while. There's space Thursday and Friday this week if you fancy a refresh 💕"
214Targeted
214Sent
1 tapYou approve
100%Your voice
07 Insights · more money

Know exactly where your money comes from.

No more guessing. AURA turns your real numbers into plain answers, your busiest days, your most profitable services, who's due a rebooking and what it's worth, then tells you the one thing to do this week to make more.

Real data, not guessworkNext best actionExport anytime
📊 BUSINESS INSIGHTS
£4,820Revenue
63Bookings
2%No-shows
Thursday is your busiest day. 17 clients are due a rebooking, worth about £1,400. Want AURA to message them?
// The full front desk

And everything else a front desk does, running in the background.

The wow moments above are just the start. This is the rest of what you'll use every day, all inside the one system.

Staged slot releases

Open next month to your VIPs and regulars first, then the public, then roll anything still open into the waitlist. Your best clients always book first.

Instant cancellation fill

The second a client cancels, AURA works the waitlist, calls the people most likely to say yes, and rebooks the slot before it costs you a penny.

Win back quiet clients

AURA spots who's drifted away and sends a gentle, personal nudge to bring them back, so your column stays full without you chasing anyone.

Reminders & deposits

Automatic SMS and email reminders before every appointment, plus a deposit taken at booking, so no-shows stop leaking money from your day.

Grows your Google reviews

After a great appointment, AURA asks happy clients for a review at exactly the right moment, so your rating keeps climbing without you ever asking.

Real-time availability

AURA reads your live calendar and only offers slots you can actually take, across every service and team member. No double bookings, ever.

Templates & scripts

Broadcasts, message templates and call scripts saved in one place. Win back lapsed clients or announce a new treatment in seconds.

Every call recorded

Listen back to any conversation, see exactly how AURA handled an enquiry, and keep your service sharp for training and quality as you grow.

Your whole team

Add every artist with their own hours and services. Clients book with the person they love, and AURA keeps each diary straight.

Speaks your clients' language

AURA detects each caller's language and replies in it, English, Dutch, French or German, so every client feels right at home.

Add-ons and upsells

Offer extras at the moment of booking, a treatment add-on or an upgrade, so the average booking quietly grows.

Enquiry and lead forms

A custom enquiry form catches the people who aren't ready to book yet, so no lead ever slips through the cracks.

AI chat on your website

A chat widget on your site answers questions and books visitors in, day and night, even while you sleep.

Move over with ease

Import your clients, services and prices straight from Fresha, Phorest, GlossGenius, Treatwell, Square, Acuity, Timely or any spreadsheet. Keep your number, nothing dropped.

// Your website · done for you

A professional website designer.

Filled with your real services, prices and photos. Every site comes with online booking, deposits, reminders, and an AI chat you train yourself, so it answers questions and books, 24/7, in your own words.

Website DesignerYOUR STUDIO Live · yourstudio.com AI chat on Save draft Push changes live
Live previewTemplates Edit textDesktopMobile
make the hero photo full-screen
Done. The hero image now fills the whole hero, with your studio name and booking buttons over the top.
remove the dark overlay
Removed the dark film so the photo shows clean and bright behind the title.
✓ changes saved
+ Reference / recreate+ My photos
Describe your page, or ask for a change…Send
CARE THAT
MOVES WITH YOU.
NEW AVAILABILITY
THIS WEEK
YOUR
STUDIO
BOOK NOWEXPLORE SERVICES
// The menu
Services
Classic Set90 minfrom £65
Hybrid Set2 hrfrom £80
Volume Set2 hrfrom £95
Infill60 minfrom £45
// Real-time availability
Book your appointment
Mon11
Tue12
Wed13
Thu14
Fri15
Sat16
9:00
10:30
12:00
1:30
3:00
4:30
5:30
7:00
Volume Set · Tue 12, 12:00 PM2 hr · £95 · £15 deposit to confirm
Confirm booking
YOUR STUDIO
Mon–Sat · 9AM–7PMhello@yourstudio.com@yourstudioBook online 24/7
💬Chat with usPowered by AURA
A professional website designer, with an AI chat that answers and books even while you sleep. Yours to change any time, just by asking.
// The booking experience

Clients book themselves in. Around the clock.

No back-and-forth, no phone tag. They see the times that are really free, pick one, add their details, and AURA confirms, takes the deposit and sends every reminder. All while you're with the client in your chair.

July 2026
MonTueWedThuFriSatSun
12345 6789101112 13141516OFF171819 202122232425OFF26 2728293031
Your Studio
DATE
Friday 31 July
TIME
12:00
DURATION
60 min
PRICE
£65
Your details
We need a few details to confirm your booking.
Sophie
Mitchell
+44 7700 000000
AURA will send your confirmation and reminders here.
sophie@email.com
Confirm booking
// Your tone, not a preset

She writes just like you.

Most tools make you pick "friendly" or "professional" from a dropdown, then guess what that means. AURA learns how you actually write from your real messages, so every reply matches your tone, greetings and phrasing, no scripting needed. She still answers on behalf of your studio, just in words that sound like yours.

01 · Show her you

Drop in your real replies

Paste a few of your own messages: a booking confirm, a win-back, a "we're fully booked". No adjectives, just you.

hey do you have any space this week?
hiya lovely! 💕 thursday 2pm just opened if that suits? x
02 · She learns it

AURA captures your fingerprint

Your greeting, your sign-off, your emojis, your phrases and rhythm, measured from your words, not interpreted from a label.

greeting: "hiya lovely"emojis: 💕 xsign-off: "x"tone: warm, short
03 · You fine-tune

Tweak until it's you

She drafts sample replies in your voice. Edit anything that feels off and she learns from the change, then goes live, unmistakably you.

hiya lovely! 💕 friday 11am works if you fancy it? x
✓ sounds like me
// Software vs a receptionist

A scheduling app waits. AURA works.

A booking app is a passive calendar your clients have to find and use on their own. AURA is an actual receptionist. She answers the phone, replies to messages, books appointments, fills cancellations, sends reminders, asks for reviews and keeps every client looked after. Here is the honest difference.

Yes~LimitedNo
FeatureGeneric scheduling appAURA
Online self-booking page
Syncs with your calendar
Automated SMS and email reminders~
Takes deposits to protect no-shows~
Waitlist when fully booked~
Stops double-booking
Protects your lunch and gaps~
Answers your phone 24/7
Books live, mid-call
Works while you are with a client
Calls missed callers back
Instagram DMs answered and booked
Auto-replies to Instagram comments
WhatsApp client booking and support
WhatsApp back office (run it by text)
Trained on your prices and policies
Custom AI-built website designer
Timed slot releases and VIP tiers
AI campaigns in plain English
Email marketing and broadcasts~
AI insights from your real numbers
Vouchers, referrals and packages~
Book with a specific team member
Speaks your clients' language (auto-detect)
Add-ons and upsells at booking~
Enquiry and lead-capture forms~
AI chat on your website
Built for service businesses, not generic
A scheduling app is software. AURA is a receptionist.
// Already on another app?

Moving to AURA is the easy part.

Switching booking systems sounds like a headache. It isn't. We bring your clients, services and prices across for you, you keep your number, and AURA is set up right alongside your current app so nothing drops and no one gets missed. Most studios are fully live within a day.

01 · One-click import

Straight from your current app

We auto-import your client list from Fresha, Phorest, GlossGenius, Treatwell, Square, Acuity, Timely or any spreadsheet. The columns map themselves, and phone numbers are matched so AURA knows your regulars on their very first call.

02 · Or just paste it in

No clean export? Screenshot it

Drop a screenshot of your old app into AURA, in the dashboard or straight over WhatsApp, and she reads your clients, services and prices in. You approve each part before anything is saved, so nothing lands without your say-so.

03 · Go live when ready

No downtime, nothing lost

AURA is built around your services and hours while your current booking keeps running. Flip the switch on your day, point your number and booking link across, and she takes it from there. We are with you the whole way.

Imports from Fresha · Phorest · GlossGenius · Treatwell · Square · Acuity · Timely · and any spreadsheet
No long migration, no lost clients. Just a smoother front desk.
// The maths

What you'd pay to do this yourself.

A full-time receptionistAnswering calls, booking, chasing deposits
£1,500 / mo
A designed booking websiteBuilt, hosted, kept up to date
£2,000
A social & DM managerReplying and booking from Instagram
£800 / mo
A no-show & rebooking systemReminders, deposits, waitlist, win-backs
£300 / mo
All of it, in one AURA
£149 / mo
AURA costs less than one missed booking a month.
How long until AURA is live?
AURA is fully self-serve and the setup wizard takes about 10 minutes. How fast your dedicated number goes live depends on your country. In the Netherlands, the US and Canada it is ready within minutes (in the US and Canada your calls are live straight away, and text messaging activates separately over the following days). In the UK, Ireland, Belgium, Germany, France, Spain, Italy, Portugal and Australia, your number completes a local business verification first, which the regulator requires and usually takes a few business days. You don't need to sit and wait, we email you the moment your number is answering, and your booking page, website chat and Instagram are ready to use straight away.
Works with the tools you already trust stripeSecure deposits & fees Grows your Google reviews
// Get started

Put AURA on the front desk.

Set up takes about 10 minutes. Your first call, message or booking can be today.

// Questions

Everything you're wondering.

Getting started
How long does setup take?
The setup wizard takes about 10 minutes, and AURA gives you your own dedicated number for your salon. How fast that number goes live depends on your country: the Netherlands, the US and Canada are ready within minutes (in the US and Canada your calls are live immediately, and texting activates over the next few days). The UK, Ireland, Belgium, Germany, France, Spain, Italy, Portugal and Australia need a short business verification with your business details, which the regulator requires and usually takes a few business days. We email you the moment your number is answering.
Do all channels work at the same time?
Yes. AURA monitors every active channel at once: a client can call while another messages, and both are handled instantly. Calls, texts and website chat are live from day one, and Instagram works as soon as you connect your account during onboarding. WhatsApp switches on once your number is approved for it, and we email you the moment it is live.
Is there a setup fee?
No setup fee. You get started and onboarded without any upfront cost.
Am I tied into a contract?
No lock-in. You can cancel any time.
Can I bring my existing clients over?
Yes. We can import your current client list from your existing booking system.
Phone & numbers
Do I keep my phone number?
You keep it. AURA gives you your own dedicated number, and you simply forward your existing salon number to it, so nothing changes for your clients. No porting and no downtime, and we walk you through the forwarding in setup.
Which countries does AURA work in?
The UK, Ireland, the Netherlands, Belgium, Germany, France, Spain, Italy, Portugal, the US, Canada and Australia. How quickly your number goes live varies by country, see the setup time above.
Does AURA work for US businesses?
Yes. AURA works with US-based studios and US phone numbers, and calls are fully live.
What languages does AURA speak?
AURA handles English, Dutch, French and German, and auto-detects each caller's language, replying in the one they use. You choose which languages your salon offers during setup.
Channels & control
Can AURA sound like my brand?
AURA doesn't guess your tone from a dropdown. She learns it from your real messages, your greetings, sign-offs, emojis and the little phrases you always use, then you fine-tune her sample replies until they read unmistakably like you.
Can AURA handle my whole team?
Yes. Add your team members and clients can book with a specific artist, each with their own hours and calendar.
Can I jump in and take over a conversation?
Any time. You can step into any chat and reply yourself, and AURA quietly steps back until you hand it back to her.
Website
Do I get a website?
Yes. AURA builds you a professional booking website, filled with your services and prices, with online booking and your AI chat built in. Describe what you want and it is live in minutes.
Payments & data
Can AURA take deposits?
Yes. Deposits are collected securely through Stripe to protect against no-shows, and the money goes straight to your own account.
Who owns my client data?
Your client list is always yours. Ask us any time and we'll export it for you, including if you ever decide to leave.